types of influencer marketing campaigns

The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. Its especially common when influencers create their own line of clothing, accessories, beauty products, etc., with a brands cooperation. 2. Brands partner with influencers to create content that mentions the companies products and often shows influencers using them or talking about them. . Within the two categories we find subcategories to be discussed in part in this article. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. This way, they wont be sending content that falls on deaf ears. Depending on the influencers channel(s) youve agreed on, the final product is usually a photo, video, or blog post featuring your offering. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. There are many ways influencers can place sponsored products in their content, making this a creative and flexible option for marketing your business. Sponsored content is one of the most popular types of influencer marketing campaigns. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. Heres What I Learned. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. The ambassador may be paid, receive FREE products as compensation, or both. 3. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. The premise of these videos is that the influencer has never seen or used the product before, and theyre unboxing and testing it out for the first time on camera. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. Brands use guest blogging to grow brand awareness and to establish themselves to consumers and other businesses as trusted experts in an industry. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . 2. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. Social Media Takeover. In recent years, the way businesses reach out to customers has changed dramatically. Buy this muesli so you can make these awesome muffins.. Are you ready to boost your brand with a strategic influencer marketing campaign? Choosing the perfect type is crucial for the optimized result. As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! A takeover is when an influencer takes over your brands social media accounts for a period of time in order to promote your product or service and drive engagement. Shoutout content6. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Terms and Conditions here: https://bit.ly/2PNwgYl, A post shared by DAVID DOBRIK (@daviddobrik) on Dec 21, 2019 at 1:44pm PST. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Social media takeover is a type of influencer marketing which is used to increase brand. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. . Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. Integrated content16. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. Ainfluencer is the best Instagram influencer marketing platform that lets brands and brand ambassadors meet and make deals. . . With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Fittport #Health And Wellness Campaign Campaign's result: 2. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. You need to provide the influencer with the guidelines, expectations, and theme of the content you want. When followers use the code, they receive a discount on their purchase. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. Top 8 Types of Influencer Marketing Campaigns 1. So, in this post, weve outlined 14 different options you can choose from. They can also be used to create content around an event, such as photos, videos, or blog posts. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. The campaign was . A post shared by (@imprevubelgium). Choose the one that is right for your brand. If you've seen any 'unboxing' videos, this may have been the driving force. Not all influencers are equal. Influencer marketing takes many forms. Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. In some cases, the influencer will be the one reaching out to the company asking to work together in the same way. Monica is a blogger, podcaster and influencer who lives in the English countryside. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. There's no denying that content marketing is a highly competitive industry. Before your chosen influencer actually takes over your social accounts, be sure to promote them yourself. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. They use a process that weaves your product into their story without your product becoming the sole focus of the post. Develop and execute influencer driven performance marketing campaigns. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. So, it would be best to choose an influencer who has actually used your products. While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Instead of the one-off types of campaigns weve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. With gifting, brands partner with influencers, giving them products to try and to mention or review on social media. These types of videos are also common in the tech industry. The target audience is the brand ambassadors social media community of followers, friends, family and colleagues. According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . Additional benefits of this type of influencer marketing campaign include increased engagement, lead generation and conversions. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. Typically, brands offer a free product or service for the influencer to give away to their followers. Affiliate marketing campaigns are a great way to work with loads of influencers for little cost. In the following post, you can see Kendall Jenner wearing Denim: A post shared by Kendall (@kendalljenner). One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. Hoping to edge out some competitors, DivvyHQ developed a multifaceted marketing campaign that included influencer marketing along with other modalities. Affiliate and Discount Codes 4. Sponsored Social Media or Blog Content. Host Giveaways, Contests, Sweepstakes, and Event Activations. In short, there are four key types of influencers you can work with. (And a contract too.). Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. Shoutout content is super effective when you work with an influencer who has actually bought your product as they have a much higher chance of giving a shout out about it on social media compared to someone who has never heard of your brand. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. Influencer Takeover. Hopefully, you will be able to find one that works for you! Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. . Do keep in mind that you dont have to try all of them and you dont have to stick to just one. Theyre exactly what they sound like. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Brands looking to circumvent consumers burn-out over sales-heavy messaging are turning to content that educates, informs or entertains. Reviews 3. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. Macro influencers can have anywhere from 50,000 to 500,000 followers. This article was written by PJ Leimgruber & Lauren Martin. are always fun! Integrated content in influencer marketing is when you partner with an influential individual or group to mention your products or services in their content. Product Placement: Top 13 influencer marketing examples 1. Let's take a look at some of the most effective types of influencer marketing campaigns that you can use to grow your brand. Affiliate campaigns are one of the other top types of influencer marketing campaigns. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Brand ambassadors7. But about 70% of them stated that they would rather campaign-based influencer marketing. Start a business and design the life you want all in one place. According to the investigation. Mega influencers work best for: Larger brands with huge budgets. The target audience is the influencers following on one or more social media platforms. Branded hashtags, There are four types of influencers on Instagram based on their followers:1. An influencer marketing campaign that revolves around events is an excellent option for a brand that wants to boost buzz around a new product. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. Sponsored posts. But remember to put together your own set of editorial guidelines so that the influencers you choose know what they can and cant post about. A business and design the life you want all in one place 6 Top of! 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